top of page
Concrete Wall

Scope of work:

ROOTS OF HEALTH

Extension of product proposal

Research of trendy products

Packaging Design  

Ingredient composition for mixes

Web Page look & feel direction  

Sales Sheets & Flyers  

Slogan  

Mock Ups  

CREATIVE ART DIRECTOR

& GRAPHIC DESIGNER

Year: 2017 -2018

tree%2520-%2520black_edited_edited_edite
Greens_edited.png

Roots of Health is a company focused in healthy raw products mainly in ancient superfoods.

 

Roots of health offered a variety of grains and I was in charged to grow the catalog using some of the same ancient grains. The idea was to use the same grains as the main ingredient with additional superfood powders as greens, beet, turmeric, ginger, etc. The additional ingredients were chosen after an extended research and sale analysis. Those ingredients were the most searched and sold in 2018. The trends in digital media guided us to see the potential success this could bring.

Later, I came up with the addition of flours of the main ingredients as quinoa, chia, rice, etc. At the end of 2018 we developed the grain flours as they could be included in the famous "paleo" diet that social media was really focused on.  I am glad I could see this idea go from a concept to a reality.

Sales Sheets & Flyers

"Live Healthy

Live Well"

In 2019 the brand was presented and sold to Trusthills Company.

Look & Feel direction

Grains Packaging Design

Smoothies Packaging Design

© 2024 Alejandra Saul

bottom of page